CW Wraps TV Upfronts Ad Sales Period With Low Double-Digit CPM Increases
Young broadcaster is currently signing clients for new philanthropic digital vertical, CW Good
Tony Maglio | June 27, 2016 @ 12:59 PM
Last Updated: June 27, 2016 @ 1:06 PM
The CW has followed co-owner CBS in essentially closing its 2016 TV upfronts book of business today.
The youngest-skewing broadcast network is celebrating a double-digit percentage volume increase this afternoon, according to a person with knowledge of the negotiations. CPMs — or cost-per-thousand impressions — are up “low double-digits,” TheWrap was told.
Like CBS before it — and almost surely every other network, too — the CW closed more deals on a C7 basis this time around. “C7” refers to the average commercial minute for a program, inclusive of one-week’s worth of delayed viewing.