TV Upfronts: Broadcast Booms With Double-Digit CPM Price Hikes
Advertising money returns to the Big 4 as summer spending spree heats up
Tony Maglio | June 17, 2016 @ 9:52 AM
Last Updated: June 17, 2016 @ 12:57 PM
Broadcast upfronts negotiations are making headway, and cost-per-thousand-viewer (CPM) prices are significantly on the rise.
Fox, for starters, has written business with high single-digit to low double-digit CPM increases, a person with knowledge of the network’s deals told TheWrap. The channel’s 8.5-10 percent growth is particularly promising as Fox claims to be working off of the highest base CPMs across broadcast.
Another individual involved in upfronts dealings told us that CBS is seeking 9-12 percent gains — and getting them.
A third person who knows ABC’s end confirmed for TheWrap that the Disney-owned broadcaster is “approaching” the 10 percent threshold.
Variety first reported specifics on the 2016 CPM increases.
Previously, analysts at Nomura had forecast that CBS would lead the pack there with 9 percent growth, ABC would fare 8 percent better this year than last year and both Fox and NBC should rise 7 percent versus 2015. Read more about the financial predictions here.
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